In 2014 SBS launched KIJK, a new VOD platform that’s up-to-date and has endless potential.  

KIJK is a house of content that sources movies, Dutch and US series (including earlier seasons), and extras such as exclusive interviews from Dutch TV channels SBS6, Net5, Veronica and SBS9. 
In functionality it’s similar to competitors’ offerings and to some extent even to Netflix. "It’s so much more than a catch-up service," says David Vink, Chief Digital Officer SBS Broadcasting. "We offer the best scenes from series and easily digestible clips."

In functionality it’s similar to competitors’ offerings and to some extent even to Netflix. "It’s so much more than a catch-up service," says David Vink, Chief Digital Officer SBS Broadcasting. "We offer the best scenes from series and easily digestible clips."KijkIn addition to its interactive website, www.kijk.nl, KIJK has also launched iOS, Android and Windows apps for tablets and mobile phones. You can watch what you want, how and when you want to.  In response to consumer demand, KIJK invested a lot of time and energy in usability. You can log in with Facebook and create an extensive search function and a unique free KIJK profile, complete with recommendations. KIJK remembers where you stopped watching, so you can continue on a different device (nomadic watching).

Strategic role

KIJK also plays a strategic role in the development of Sanoma brands and online video. Currently KIJK builds verticals to promote magazine brands and manages videos, on their own website and on the KIJK platform. Parenting magazine Ouders van Nu, for example, will join KIJK with its own channel in April 2015 and for a modest fee subscribers can watch selected videos. "And there’s much more to come,"  assures Vink, "the possibilities are endless."

Vink reckons it’s the start of different business models. With AVOD consumers watch programmes for free funded by advertising. With TVOD they pay to see a particular show, movie or episode and with SVOD they pay every month to see everything KIJK has to offer. The idea is to draw people in with AVOD, tempt them to watch TVOD and eventually have them subscribe to SVOD for an all-you-can-watch experience based on consumption and preferences.

Using all Sanoma and SBS media to promote KIJK has paid off. With over 170,000 downloads since its launch in September, KIJK is a huge success. People no longer want to passively wait for a nice programme to air on their TV; they prefer to actively search for something worth watching. "We aim to serve this fast-growing market by developing KIJK and constantly adding content. We’re ready to capitalise on the immense growth in the demand for non-linear TV."

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