Mobile, and with more adaptability and gamification, the new version of VAN IN's bingel is hot in Belgium and now in Sweden too. And it’s ready to take on more European countries.
In Belgium 'bingelen' means to practise on a digital learning platform. bingel is one of the few brands to become an acclaimed verb, even chosen as one of the most popular new Flemish words three years ago.
This digital learning platform, a solution of Belgian Sanoma company VAN IN, started up in 2011. Then in September 2014 a revamped version − fine-tuned on feedback received from pupils, teachers, parents and headmasters − was launched. Lieven Bossuyt, product owner of bingel, reckons the concept itself hasn't really changed, but everything else about bingel has. Some of the most important changes include the development of bingel for mobile learning on tablets and the increased adaptability and gamification that’s been brought to the platform. The new version has been enthusiastically received. Pupils appreciate its touch interface and the fact that every grade now has its own particular look and feel. At the beginning of the school year, VAN IN organised teacher training sessions for over 3,000 primary school teachers. According to Bossuyt it was a great success because this was more than three times the average number of participating teachers.
Bingel in Sweden
In September 2014 the platform was also launched in Sweden. Sanoma Utbildning was looking for a way to engage pupils in digital learning. They found the expertise they were looking for in Belgium and then adapted it for local use. The response in Sweden has been very positive. They started with mathematics for the first grade, and on the back of its success they are now rolling out the platform for the fourth grade. Other grades will follow soon. Bossuyt expects 2015 to be another promising year for bingel. VAN IN will focus on launching it in Wallonia, the French-speaking region of Belgium. Spurred by bingel’s success, VAN IN has also created what it calls 'diddit', a new learning concept for secondary education. Additionally, Sanoma Pro is to launch bingel in Finland. And together with an academic partner, VAN IN is researching how bingel improves the learning outcomes of pupils and how it supports teachers in their daily activities.
Bossuyt pulls no punches on his ambition for bingel. "I want it to be a favourite brand so that pupils and teachers throughout the world will love learning with bingel." With eight out of ten pupils and teachers 'bingeling' in Belgium, its potential is clearly evident.
Arthur Hoffman: speed, agility and quickly changing course when needed
It has been an important and eventful first year for Sanoma Digital. The newly formed business unit is part of a matrix organisation, together with Sanoma Media Netherlands and Sanoma Media Finland, which oversees the pure-play digital businesses and their development, spearheading the digital transformation of Sanoma. “The other roles for Sanoma Digital are to work closely with the country organisations on cross-media opportunities and in key areas such as mobile, video, and Big Data,” says CEO Arthur Hoffman. “Additionally, the Sanoma Lab and our venture arm are part of Sanoma Digital, and both of these are very important company-wide innovation initiatives.”
Harri-Pekka Kaukonen: "This is a great company, with a great heritage and a great future"
Three years into its transformation process, Sanoma has reinvented itself as a digitally savvy company. With the organisation’s structure, strategy and culture firmly defined, Sanoma is making confident strides towards organic growth in 2016. CEO Harri-Pekka Kaukonen explains why Sanoma’s credibility was restored in 2014 and why growth and culture will be the core themes of 2015.
Increased confidence and a renewed sense of purpose were the dominant sentiments across Sanoma in 2014. "We have our mojo back."
Increased confidence and a renewed sense of purpose were the dominant sentiments across Sanoma in 2014. Chief Human Resources Officer Jackie Cuthbert says that Sanoma will now continue to focus on culture and skills in 2015 in order to return to growth in 2016.
Kim Ignatius: back to organic growth in 2016
“We want to make the most of our resources and capital – which means we need to prioritise and choose those assets with the best strength and potential,” says Kim Ignatius, Chief Financial Officer at Sanoma.
Peter de Mönnink: better value propositions across all media
In 2014, Sanoma Media Netherlands rationalised its portfolio, launched 17 projects to increase top and bottom line growth, invested heavily in TV and integrated the Sanoma and SBS offerings more closely.
Pia Kalsta: taking the multi-channel perspective in everything we do
Sanoma Media Finland’s CEO Pia Kalsta is pleased to report significant digital developments for numerous brands. For television and radio, 2014 was also a good year. Print remains an important element in the portfolio.
John Martin: co-creating solutions together with teachers
Sanoma Learning had a successful year. It delivered organic growth and strong profitability, achieved high growth in digital sales and extended its international reach. CEO John Martin says Sanoma Learning is poised to transform K12 education with digital solutions that improve learning outcomes for pupils, support teachers and increase engagement.
Key figures financial report 2014
Key figures financial report 2014
Chairman of the Board Antti Herlin: signs of growth
“The employees of Sanoma have shown their determination and diligence during tough times on the market. They have restructured the company and refocused their portfolio. They have invested in people and technology. And they have made swift progress towards creating innovative multi-channel offerings.
Chief Technology Officer Mikael Nurmi: ready for the digital future
Sanoma’s technology organisation worked hard during 2014 to build the structures and capabilities necessary for taking the Group further into the digital future.
Vice President Strategy and PMO Leila Kaleva: committed to change
”Sanoma's employees are very committed to transformation. Thanks to this mindset we are moving forward fast,” says Leila Kaleva, who has been leading the implementation and follow-up of Sanoma’s strategic change programme and strategy process since January 2014.
VOoruit digital platform as a frontrunner
VOoruit is a platform started by Malmberg in 2013 to speed up the time to market of new digital learning products.
Young Digital Planet ready to teach the world
With high-end products and deals in multiple continents, Young Digital Planet is taking mobile curricula global.
Read the full CSR-report
Corporate Social Responsibility
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LINDA. spreads her wings
The people behind LINDA. brand professionalised the news website, launched a new book-publishing company, and even started up an advertising agency.
Sanoma Ventures, nothing ventured nothing gained
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KIJK: supply meets demand
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Sanoma Digital leads the way
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Leading the way in personalised learning
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Helsingin Sanomat, a mobile multimedia brand
In making the transition from a traditional newspaper to multimedia, and thus growing its digital media market share, Helsingin Sanomat is demonstrating that it can adapt and exploit the strength of its brand.
Fresh concepts strengthen Nelonen Media
In 2014 Nelonen Media successfully launched two new brands, a radio station called Loop and a TV channel called Hero. Both have added something unique.
New services at Sanoma recruitment
A strategy review in early 2014 convinced Mika Ruokonen, Director Recruitment Business Sanoma Digital Oikotie.fi, that it was time to make some changes.
Mun Treenari, lean is good!
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Kymppi adds up to success in Finland
A product of the Maths and Science department of Sanoma Pro in Finland, Kymppi has already proved its worth with schools’ lower grades and will now build on that success.
Exam preparation and performance tools
In 2014 Nowa Era, part of Sanoma Learning in Poland, launched the first edition of the Diagnoza Nowej Ery suite, which comprises final-exam testing and assessment services for teachers and students.