By developing a new personalised and adaptive learning solution Malmberg, Sanoma Dutch Learning subsidiary, is proving to be a trailblazer in digital learning.
Hans Prins, Manager Adaptive Learning at Malmberg, says the aim is to create learning solutions rather than just learning methods. To develop this solution Malmberg teamed up with Knewton, an American software developer specialised in analysing learning data and the most advanced in the world in its field. Malmberg feeds Knewton anonymised data on pupils and gets a personalised and adaptive learning route in return. In addition to analytics, Knewton delivers personalised recommendations, offering students exactly what they need to achieve their specific learning goals.
Instead of rolling out a series of products, Malmberg is starting with an online solution that will help secondary school pupils learn and practise English grammar. Prins relates that teachers are often dismayed with pupils’ attention levels during English lessons, with half of them just gazing out of the classroom window. Supported by a personalised approach, pupils will understand it more and thus enjoy it.
There are more reasons for starting with English grammar, such as the fact it’s easy to structure. Producing an adaptive and personalised product calls for a different approach. Before making a product concept there must be substantive links between learning goals. "You have to understand “A” to appreciate “B”, as it were. It’s like a collection of inter-related factors, a lot of detailed information that Knewton needs to make a learning plan. And, of course, starting with English makes it easier to share the solution with sister companies in Finland, Sweden, Poland and Belgium, with the latter kicking-off in 2015 already."
Malmberg, which is evolving from a publisher of digital learning methods to a service-oriented provider of advanced learning solutions, sees this product as a way of consolidating its success and staying ahead of the competition. But to roll it out on a big scale means having to adapt its systems, innovate and change its organisation. "There’s more to creating personalised and adaptive learning solutions than simply writing study books, cautions Prins.”And we are leading the way in doing this."
Arthur Hoffman: speed, agility and quickly changing course when needed
It has been an important and eventful first year for Sanoma Digital. The newly formed business unit is part of a matrix organisation, together with Sanoma Media Netherlands and Sanoma Media Finland, which oversees the pure-play digital businesses and their development, spearheading the digital transformation of Sanoma. “The other roles for Sanoma Digital are to work closely with the country organisations on cross-media opportunities and in key areas such as mobile, video, and Big Data,” says CEO Arthur Hoffman. “Additionally, the Sanoma Lab and our venture arm are part of Sanoma Digital, and both of these are very important company-wide innovation initiatives.”
Harri-Pekka Kaukonen: "This is a great company, with a great heritage and a great future"
Three years into its transformation process, Sanoma has reinvented itself as a digitally savvy company. With the organisation’s structure, strategy and culture firmly defined, Sanoma is making confident strides towards organic growth in 2016. CEO Harri-Pekka Kaukonen explains why Sanoma’s credibility was restored in 2014 and why growth and culture will be the core themes of 2015.
Increased confidence and a renewed sense of purpose were the dominant sentiments across Sanoma in 2014. "We have our mojo back."
Increased confidence and a renewed sense of purpose were the dominant sentiments across Sanoma in 2014. Chief Human Resources Officer Jackie Cuthbert says that Sanoma will now continue to focus on culture and skills in 2015 in order to return to growth in 2016.
Kim Ignatius: back to organic growth in 2016
“We want to make the most of our resources and capital – which means we need to prioritise and choose those assets with the best strength and potential,” says Kim Ignatius, Chief Financial Officer at Sanoma.
Peter de Mönnink: better value propositions across all media
In 2014, Sanoma Media Netherlands rationalised its portfolio, launched 17 projects to increase top and bottom line growth, invested heavily in TV and integrated the Sanoma and SBS offerings more closely.
Pia Kalsta: taking the multi-channel perspective in everything we do
Sanoma Media Finland’s CEO Pia Kalsta is pleased to report significant digital developments for numerous brands. For television and radio, 2014 was also a good year. Print remains an important element in the portfolio.
John Martin: co-creating solutions together with teachers
Sanoma Learning had a successful year. It delivered organic growth and strong profitability, achieved high growth in digital sales and extended its international reach. CEO John Martin says Sanoma Learning is poised to transform K12 education with digital solutions that improve learning outcomes for pupils, support teachers and increase engagement.
Key figures financial report 2014
Key figures financial report 2014
Chairman of the Board Antti Herlin: signs of growth
“The employees of Sanoma have shown their determination and diligence during tough times on the market. They have restructured the company and refocused their portfolio. They have invested in people and technology. And they have made swift progress towards creating innovative multi-channel offerings.
Chief Technology Officer Mikael Nurmi: ready for the digital future
Sanoma’s technology organisation worked hard during 2014 to build the structures and capabilities necessary for taking the Group further into the digital future.
Vice President Strategy and PMO Leila Kaleva: committed to change
”Sanoma's employees are very committed to transformation. Thanks to this mindset we are moving forward fast,” says Leila Kaleva, who has been leading the implementation and follow-up of Sanoma’s strategic change programme and strategy process since January 2014.
bingel wants to be a favourite learning brand
Mobile, and with more adaptability and gamification, the new version of VAN IN's bingel is hot in Belgium and now in Sweden too. And it’s ready to take on more European countries.
VOoruit digital platform as a frontrunner
VOoruit is a platform started by Malmberg in 2013 to speed up the time to market of new digital learning products.
Read the full CSR-report
Corporate Social Responsibility
Young Digital Planet ready to teach the world
With high-end products and deals in multiple continents, Young Digital Planet is taking mobile curricula global.
A trendsetter for 50 years, vtwonen goes multi-channel
In 2014 vtwonen celebrated its half century. What started as a simple magazine has since morphed into an all-round home decorating brand.
LINDA. spreads her wings
The people behind LINDA. brand professionalised the news website, launched a new book-publishing company, and even started up an advertising agency.
Sanoma Ventures, nothing ventured nothing gained
Sanoma Ventures was created to support independent start-ups that are responsible for some of today’s best innovation and the resulting new services and products.
KIJK: supply meets demand
KIJK is a house of content that sources movies, Dutch and US series (including earlier seasons), and extras such as exclusive interviews from Dutch TV channels SBS6, Net5, Veronica and SBS9.
Sanoma Digital leads the way
In 2014 Sanoma Digital's Performance Concepts team explored exciting new ways of making smarter use of Sanoma’s email database for advertisers.
Kymppi adds up to success in Finland
A product of the Maths and Science department of Sanoma Pro in Finland, Kymppi has already proved its worth with schools’ lower grades and will now build on that success.
Exam preparation and performance tools
In 2014 Nowa Era, part of Sanoma Learning in Poland, launched the first edition of the Diagnoza Nowej Ery suite, which comprises final-exam testing and assessment services for teachers and students.