With high-end products and deals in multiple continents, Young Digital Planet is taking mobile curricula global.

In launching its first mobile curriculum product in 2011, Young Digital Planet (YDP), which is part of Sanoma Learning in Poland, started a roller coaster ride that hasn't stopped since. It all began with Mobile Comprehensive Curriculum, a curriculum-based course for mobile devices with a wide range of subjects. Based on feedback from clients, this was followed in 2013 by Lower Primary Curriculum. "We noticed a gap in curricula for the lower primary educational level," explains Maja Laptos, Head of Digital Content at YDP, "so we focused on this opportunity."

Highest quality

Because YDP wanted to get to the market quickly with an appealing and universally acceptable curriculum, it replicated the methods of local and international publishers and used this as a basis for its interactive product. The use of the latest mobile technology, HTML5, coupled with the company’s experience and attention to detail makes YDP’s content innovative, engaging and of the highest quality. Moreover, Laptos underlines that consulting publishers, e-learning providers and end users all over the world also played a significant role in the development process.

In addition to Lower Primary Curriculum, 2013 also saw the launch of Core Curriculum for English, an English Language Teaching (ELT) curriculum for K12. This product covers all primary and secondary grades and is used to teach English as a second language. After doing some research YDP concluded that there wasn’t a single comprehensive curriculum covering all K12 grades on the market, so it acted. Demand for interactive English curriculum products is booming because every year, and all over the world, English is being made compulsory earlier and earlier for pupils. YDP’s product was developed in collaboration with renowned ELT expert and methodologist Simon Greenall and a team of authors from the UK. It’s now proving to be a global success.

International success

YDP’s high-end products and new sales approach are paying off. In 2014 the company entered the Latin American and Indian markets with its three products, backed up by substantial distribution deals. An important factor for the company's international success is its dedication to teacher support. Additional online teacher-training courses and printable materials that are offered with its core digital products are certainly winning clients over. "Thanks to our portfolio we can forge strong partnerships with clients all over the world. China and more countries in Asia and Latin America are already in our sights," concludes Laptos.

Maja Laptos:
"Thanks to our portfolio we can forge strong partnerships with clients all over the world. China and more countries in Asia and Latin America are already in our sights"