A product of the Maths and Science department of Sanoma Pro in Finland, Kymppi has already proved its worth with schools’ lower grades and will now build on that success.
In 2014, maths method Kymppi was launched for schools’ third grades, after being introduced for the first and second grades during the preceding years. And it’s proving a big hit, both commercially and in the way it has been received by pupils and teachers, especially teachers.
Scale of use
Kymppi is based on its predecessor, Matikka, which business manager Maths and Science Minna Sulander sees as an invaluable foundation. Matikka was a success, but to achieve a bigger scale of use the company had to take a long hard look at what needed to be changed. Asked what they want from a digital maths method, teachers’ said that exercises in printed books were often too complicated for pupils to understand. The structure of the exercises was so complex that pupils didn’t know how to do them. There was a clear need for exercises that pupils could work out for themselves, so that teachers could devote more time to students who were struggling with the maths.
Major market success
For the Sanoma team it was clear they had to develop a whole new method. This was the impetus for Kymppi, the first maths method in Finland that provides teachers with rich digital teaching material to support their workflow. It’s proving to be a major market success. Teachers love the new material on offer. The exercises are much more appropriate, allowing pupils to do more themselves unassisted, and they also have more education products at their disposal. Teachers can now show pupils how to work individually, but they also have the possibility for class activities that can be done together. There is certainly reason for optimism about Kymppi; sales for the first grade rose by 148% in 2014. And looking ahead, one new grade will be launched every year, starting with grade four in 2015, followed by grade five in 2016 and six in 2017.
From a financial point of view primary school mathematics are a big deal for schools because they have to buy new education material every year. Making Kymppi completely digital as soon as possible is a crucial focus point. The overriding ambition is to be a leading player in the market.
Arthur Hoffman: speed, agility and quickly changing course when needed
It has been an important and eventful first year for Sanoma Digital. The newly formed business unit is part of a matrix organisation, together with Sanoma Media Netherlands and Sanoma Media Finland, which oversees the pure-play digital businesses and their development, spearheading the digital transformation of Sanoma. “The other roles for Sanoma Digital are to work closely with the country organisations on cross-media opportunities and in key areas such as mobile, video, and Big Data,” says CEO Arthur Hoffman. “Additionally, the Sanoma Lab and our venture arm are part of Sanoma Digital, and both of these are very important company-wide innovation initiatives.”
Harri-Pekka Kaukonen: "This is a great company, with a great heritage and a great future"
Three years into its transformation process, Sanoma has reinvented itself as a digitally savvy company. With the organisation’s structure, strategy and culture firmly defined, Sanoma is making confident strides towards organic growth in 2016. CEO Harri-Pekka Kaukonen explains why Sanoma’s credibility was restored in 2014 and why growth and culture will be the core themes of 2015.
Increased confidence and a renewed sense of purpose were the dominant sentiments across Sanoma in 2014. "We have our mojo back."
Increased confidence and a renewed sense of purpose were the dominant sentiments across Sanoma in 2014. Chief Human Resources Officer Jackie Cuthbert says that Sanoma will now continue to focus on culture and skills in 2015 in order to return to growth in 2016.
Kim Ignatius: back to organic growth in 2016
“We want to make the most of our resources and capital – which means we need to prioritise and choose those assets with the best strength and potential,” says Kim Ignatius, Chief Financial Officer at Sanoma.
Peter de Mönnink: better value propositions across all media
In 2014, Sanoma Media Netherlands rationalised its portfolio, launched 17 projects to increase top and bottom line growth, invested heavily in TV and integrated the Sanoma and SBS offerings more closely.
Pia Kalsta: taking the multi-channel perspective in everything we do
Sanoma Media Finland’s CEO Pia Kalsta is pleased to report significant digital developments for numerous brands. For television and radio, 2014 was also a good year. Print remains an important element in the portfolio.
John Martin: co-creating solutions together with teachers
Sanoma Learning had a successful year. It delivered organic growth and strong profitability, achieved high growth in digital sales and extended its international reach. CEO John Martin says Sanoma Learning is poised to transform K12 education with digital solutions that improve learning outcomes for pupils, support teachers and increase engagement.
Key figures financial report 2014
Key figures financial report 2014
Chairman of the Board Antti Herlin: signs of growth
“The employees of Sanoma have shown their determination and diligence during tough times on the market. They have restructured the company and refocused their portfolio. They have invested in people and technology. And they have made swift progress towards creating innovative multi-channel offerings.
Chief Technology Officer Mikael Nurmi: ready for the digital future
Sanoma’s technology organisation worked hard during 2014 to build the structures and capabilities necessary for taking the Group further into the digital future.
Vice President Strategy and PMO Leila Kaleva: committed to change
”Sanoma's employees are very committed to transformation. Thanks to this mindset we are moving forward fast,” says Leila Kaleva, who has been leading the implementation and follow-up of Sanoma’s strategic change programme and strategy process since January 2014.
Young Digital Planet ready to teach the world
With high-end products and deals in multiple continents, Young Digital Planet is taking mobile curricula global.
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Corporate Social Responsibility
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