Sanoma’s technology organisation worked hard during 2014 to build the structures and capabilities necessary for taking the Group further into the digital future. "In a relatively short time, we created a very strong supportive IT infrastructure which serves also as a business enabler," says Mikael Nurmi, Chief Technology Officer.
In 2014, major changes in the Group’s strategy and business portfolio required significant work on the technology side as well. "Strategy and structure are married to each other. Since digitalisation is changing the business reality, we need to build an architecture and an organisation that facilitate digital growth," says Nurmi.
In a large international company, major changes in strategy also impact the infrastructure. As Sanoma’s business portfolio has changed, this has also meant modifications to the organisation. "Now we have one common technology enabler across the organisation. This allows us to be more flexible both strategically and in our day-to-day operations."
According to Nurmi, some of the organisational changes have an impact on Sanoma’s strategy. "For example, better portfolio visibility supports strategic decision making: a strong common sourcing function helps in strategic planning, because it permits managing business with our suppliers and partners everywhere."
Last year, Sanoma started to build a new kind of organisation in order to meet the challenge of diverse requirements in different businesses. "Our target is a bimodal organisation that in our case means that we will have a more agile model of operation in the digital space, and a more traditional model in the enterprise IT space. They are very different when it comes to flexibility and speed, yet they still share a common supportive architecture."
Sanoma created their first business capability map with a related roadmap last year. The enterprise IT architecture capabilities can now be used to map out what functionalities are needed for future digital business. "The capability map is the most important, because an increasing share of our business will be based on digital capabilities in the future,"says Nurmi.
Prize winning initiatives
Sanoma has earned many prizes for its digital initiatives, especially in Finland. "The awards are confirmation that we are moving forward on the right path. From our achievements last year, I would like to mention the world’s first digital Donald Duck Download Service (Aku Ankka Lataamo) in Finland. In the Netherlands, it was a great accomplishment to make all major digital sites responsive. In the Digital Learning business, we have made significant improvements in platforms, and in our home markets we are ahead of competition."
Nurmi is impressed by his staff. "Building a totally new infrastructure setup without any larger operative hiccups is quite a feat. I am very happy and proud of the work we have done in 2014. Sanoma is definitely more ready for the digital future."
Arthur Hoffman: speed, agility and quickly changing course when needed
It has been an important and eventful first year for Sanoma Digital. The newly formed business unit is part of a matrix organisation, together with Sanoma Media Netherlands and Sanoma Media Finland, which oversees the pure-play digital businesses and their development, spearheading the digital transformation of Sanoma. “The other roles for Sanoma Digital are to work closely with the country organisations on cross-media opportunities and in key areas such as mobile, video, and Big Data,” says CEO Arthur Hoffman. “Additionally, the Sanoma Lab and our venture arm are part of Sanoma Digital, and both of these are very important company-wide innovation initiatives.”
Harri-Pekka Kaukonen: "This is a great company, with a great heritage and a great future"
Three years into its transformation process, Sanoma has reinvented itself as a digitally savvy company. With the organisation’s structure, strategy and culture firmly defined, Sanoma is making confident strides towards organic growth in 2016. CEO Harri-Pekka Kaukonen explains why Sanoma’s credibility was restored in 2014 and why growth and culture will be the core themes of 2015.
Increased confidence and a renewed sense of purpose were the dominant sentiments across Sanoma in 2014. "We have our mojo back."
Increased confidence and a renewed sense of purpose were the dominant sentiments across Sanoma in 2014. Chief Human Resources Officer Jackie Cuthbert says that Sanoma will now continue to focus on culture and skills in 2015 in order to return to growth in 2016.
Kim Ignatius: back to organic growth in 2016
“We want to make the most of our resources and capital – which means we need to prioritise and choose those assets with the best strength and potential,” says Kim Ignatius, Chief Financial Officer at Sanoma.
Peter de Mönnink: better value propositions across all media
In 2014, Sanoma Media Netherlands rationalised its portfolio, launched 17 projects to increase top and bottom line growth, invested heavily in TV and integrated the Sanoma and SBS offerings more closely.
Pia Kalsta: taking the multi-channel perspective in everything we do
Sanoma Media Finland’s CEO Pia Kalsta is pleased to report significant digital developments for numerous brands. For television and radio, 2014 was also a good year. Print remains an important element in the portfolio.
John Martin: co-creating solutions together with teachers
Sanoma Learning had a successful year. It delivered organic growth and strong profitability, achieved high growth in digital sales and extended its international reach. CEO John Martin says Sanoma Learning is poised to transform K12 education with digital solutions that improve learning outcomes for pupils, support teachers and increase engagement.
Key figures financial report 2014
Key figures financial report 2014
Chairman of the Board Antti Herlin: signs of growth
“The employees of Sanoma have shown their determination and diligence during tough times on the market. They have restructured the company and refocused their portfolio. They have invested in people and technology. And they have made swift progress towards creating innovative multi-channel offerings.
Vice President Strategy and PMO Leila Kaleva: committed to change
”Sanoma's employees are very committed to transformation. Thanks to this mindset we are moving forward fast,” says Leila Kaleva, who has been leading the implementation and follow-up of Sanoma’s strategic change programme and strategy process since January 2014.
Young Digital Planet ready to teach the world
With high-end products and deals in multiple continents, Young Digital Planet is taking mobile curricula global.
bingel wants to be a favourite learning brand
Mobile, and with more adaptability and gamification, the new version of VAN IN's bingel is hot in Belgium and now in Sweden too. And it’s ready to take on more European countries.
VOoruit digital platform as a frontrunner
VOoruit is a platform started by Malmberg in 2013 to speed up the time to market of new digital learning products.
Read the full CSR-report
Corporate Social Responsibility
Helsingin Sanomat, a mobile multimedia brand
In making the transition from a traditional newspaper to multimedia, and thus growing its digital media market share, Helsingin Sanomat is demonstrating that it can adapt and exploit the strength of its brand.
Fresh concepts strengthen Nelonen Media
In 2014 Nelonen Media successfully launched two new brands, a radio station called Loop and a TV channel called Hero. Both have added something unique.
New services at Sanoma recruitment
A strategy review in early 2014 convinced Mika Ruokonen, Director Recruitment Business Sanoma Digital Oikotie.fi, that it was time to make some changes.
Mun Treenari, lean is good!
A great example of Sanoma Lifestyle's successful application is a new app called ´Mun Treenari´. Developed by Sanoma Lifestyle’s health team, this app targets busy women who want to live a healthier lifestyle or change their living habits.
A trendsetter for 50 years, vtwonen goes multi-channel
In 2014 vtwonen celebrated its half century. What started as a simple magazine has since morphed into an all-round home decorating brand.
LINDA. spreads her wings
The people behind LINDA. brand professionalised the news website, launched a new book-publishing company, and even started up an advertising agency.
Sanoma Ventures, nothing ventured nothing gained
Sanoma Ventures was created to support independent start-ups that are responsible for some of today’s best innovation and the resulting new services and products.
KIJK: supply meets demand
KIJK is a house of content that sources movies, Dutch and US series (including earlier seasons), and extras such as exclusive interviews from Dutch TV channels SBS6, Net5, Veronica and SBS9.
Sanoma Digital leads the way
In 2014 Sanoma Digital's Performance Concepts team explored exciting new ways of making smarter use of Sanoma’s email database for advertisers.
Kymppi adds up to success in Finland
A product of the Maths and Science department of Sanoma Pro in Finland, Kymppi has already proved its worth with schools’ lower grades and will now build on that success.
Leading the way in personalised learning
By developing a new personalised and adaptive learning solution Malmberg, Sanoma Dutch Learning subsidiary, is proving to be a trailblazer in digital learning.
Sanoma Lifestyle, home-grown content producers
When Sanoma Lifestyle couldn’t find the right people to produce the kind of commercial content its clients were increasingly asking for, the company simply created its own training programme.
Exam preparation and performance tools
In 2014 Nowa Era, part of Sanoma Learning in Poland, launched the first edition of the Diagnoza Nowej Ery suite, which comprises final-exam testing and assessment services for teachers and students.