Last year was a busy one for the people behind the ever-popular LINDA. brand. They professionalised the news website, launched a new book-publishing company, and even started up an advertising agency.
Originally launched in October 2013, the ethos underscoring news website, LINDAnieuws.nl, was setting the conversation agenda for every woman, every day, on every device. The site was created because the female editorial staff of LINDA. considered most news websites to be too male-oriented and lacking in human-interest stories and subjects that generally interest women. "Women’s websites are all about lipstick," laments editor-in-chief at large Jildou van der Bijl. "LINDAnieuws.nl carries news that women want to identify with, discuss, share and reflect upon."
In the beginning LINDA. managed LINDAnieuws.nl through its own editorial office, but last year it professionalised the organisation by adding a dedicated editor-in-chief and a newsroom. The website was fine-tuned, features and columns were added and changed and the integration with social media was improved to capitalise on which news items work best on Instagram, Facebook, Twitter or YouTube.
Horizontal programming was also increased. One functionality is Fragment Gemist, a way of
watching a must-see programme you may have missed on TV the night before and something everybody is now talking about. It started out as an experiment but will be developed into a paid video app by the second half of 2015. "It’s just one example of what we can test on LINDAnieuws.nl, with the aim of creating successful new products," explains Van der Bijl.
LINDA. het bureau, an advertising agency to help advertisers create interesting concepts for the LINDAnieuws.nl audience, was also started up last year. In this context National Jeans Day was organised for Levi's, offering discounts, a platform for women to share jeans experiences, tips and fitting sessions. As Van der Bijl observes, every woman deserves perfect jeans. "LINDA. het bureau is a great way to capitalise on the fact that we have three million readers," she adds.
But success in 2014 hasn’t been limited to LINDA.’s new platforms. Subscriptions and newsstand sales of LINDA. magazine continue to grow, and last year it published its highest-selling issue ever. The secret of its success is making the best product possible, insists Van der Bijl, always being a step ahead and absolutely always putting customers first, because they are the brand’s best friends.
The mission is to keep growing, but carefully and not at the risk of exploiting the brand. "LINDA. wants to stay the most entertaining when it comes to creativity, the biggest when it comes to circulation and the best female brand in the Netherlands when it comes to quality. We intend to extend our lifecycle and maxomose our turnover."
Arthur Hoffman: speed, agility and quickly changing course when needed
It has been an important and eventful first year for Sanoma Digital. The newly formed business unit is part of a matrix organisation, together with Sanoma Media Netherlands and Sanoma Media Finland, which oversees the pure-play digital businesses and their development, spearheading the digital transformation of Sanoma. “The other roles for Sanoma Digital are to work closely with the country organisations on cross-media opportunities and in key areas such as mobile, video, and Big Data,” says CEO Arthur Hoffman. “Additionally, the Sanoma Lab and our venture arm are part of Sanoma Digital, and both of these are very important company-wide innovation initiatives.”
Harri-Pekka Kaukonen: "This is a great company, with a great heritage and a great future"
Three years into its transformation process, Sanoma has reinvented itself as a digitally savvy company. With the organisation’s structure, strategy and culture firmly defined, Sanoma is making confident strides towards organic growth in 2016. CEO Harri-Pekka Kaukonen explains why Sanoma’s credibility was restored in 2014 and why growth and culture will be the core themes of 2015.
Increased confidence and a renewed sense of purpose were the dominant sentiments across Sanoma in 2014. "We have our mojo back."
Increased confidence and a renewed sense of purpose were the dominant sentiments across Sanoma in 2014. Chief Human Resources Officer Jackie Cuthbert says that Sanoma will now continue to focus on culture and skills in 2015 in order to return to growth in 2016.
Kim Ignatius: back to organic growth in 2016
“We want to make the most of our resources and capital – which means we need to prioritise and choose those assets with the best strength and potential,” says Kim Ignatius, Chief Financial Officer at Sanoma.
Peter de Mönnink: better value propositions across all media
In 2014, Sanoma Media Netherlands rationalised its portfolio, launched 17 projects to increase top and bottom line growth, invested heavily in TV and integrated the Sanoma and SBS offerings more closely.
Pia Kalsta: taking the multi-channel perspective in everything we do
Sanoma Media Finland’s CEO Pia Kalsta is pleased to report significant digital developments for numerous brands. For television and radio, 2014 was also a good year. Print remains an important element in the portfolio.
John Martin: co-creating solutions together with teachers
Sanoma Learning had a successful year. It delivered organic growth and strong profitability, achieved high growth in digital sales and extended its international reach. CEO John Martin says Sanoma Learning is poised to transform K12 education with digital solutions that improve learning outcomes for pupils, support teachers and increase engagement.
Key figures financial report 2014
Key figures financial report 2014
Chairman of the Board Antti Herlin: signs of growth
“The employees of Sanoma have shown their determination and diligence during tough times on the market. They have restructured the company and refocused their portfolio. They have invested in people and technology. And they have made swift progress towards creating innovative multi-channel offerings.
Chief Technology Officer Mikael Nurmi: ready for the digital future
Sanoma’s technology organisation worked hard during 2014 to build the structures and capabilities necessary for taking the Group further into the digital future.
Vice President Strategy and PMO Leila Kaleva: committed to change
”Sanoma's employees are very committed to transformation. Thanks to this mindset we are moving forward fast,” says Leila Kaleva, who has been leading the implementation and follow-up of Sanoma’s strategic change programme and strategy process since January 2014.
bingel wants to be a favourite learning brand
Mobile, and with more adaptability and gamification, the new version of VAN IN's bingel is hot in Belgium and now in Sweden too. And it’s ready to take on more European countries.
VOoruit digital platform as a frontrunner
VOoruit is a platform started by Malmberg in 2013 to speed up the time to market of new digital learning products.
A trendsetter for 50 years, vtwonen goes multi-channel
In 2014 vtwonen celebrated its half century. What started as a simple magazine has since morphed into an all-round home decorating brand.
Sanoma Ventures, nothing ventured nothing gained
Sanoma Ventures was created to support independent start-ups that are responsible for some of today’s best innovation and the resulting new services and products.
KIJK: supply meets demand
KIJK is a house of content that sources movies, Dutch and US series (including earlier seasons), and extras such as exclusive interviews from Dutch TV channels SBS6, Net5, Veronica and SBS9.
Sanoma Digital leads the way
In 2014 Sanoma Digital's Performance Concepts team explored exciting new ways of making smarter use of Sanoma’s email database for advertisers.
Young Digital Planet ready to teach the world
With high-end products and deals in multiple continents, Young Digital Planet is taking mobile curricula global.
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Corporate Social Responsibility
Helsingin Sanomat, a mobile multimedia brand
In making the transition from a traditional newspaper to multimedia, and thus growing its digital media market share, Helsingin Sanomat is demonstrating that it can adapt and exploit the strength of its brand.
Fresh concepts strengthen Nelonen Media
In 2014 Nelonen Media successfully launched two new brands, a radio station called Loop and a TV channel called Hero. Both have added something unique.
New services at Sanoma recruitment
A strategy review in early 2014 convinced Mika Ruokonen, Director Recruitment Business Sanoma Digital Oikotie.fi, that it was time to make some changes.
Mun Treenari, lean is good!
A great example of Sanoma Lifestyle's successful application is a new app called ´Mun Treenari´. Developed by Sanoma Lifestyle’s health team, this app targets busy women who want to live a healthier lifestyle or change their living habits.
Leading the way in personalised learning
By developing a new personalised and adaptive learning solution Malmberg, Sanoma Dutch Learning subsidiary, is proving to be a trailblazer in digital learning.